1. You: I am a leader. I am the one who is in charge of group projects. I am also a leader at my company working in event marketing. I train and hire people based on my expertise in the field. I set the fastest record at my company to get promoted into leadership. My skills include time management, effective communication, and problem-solving. Specifically regarding my business concept, if I were to start it, it would play a huge role in my life. I really care about the environment and starting a club to raise awareness would be something I would enjoy doing.
2. What are you offering to customers?
I am offering to customers alternatives to plastic. Examples of alternatives to plastics include reusable water bottles, reusable shopping bags, metal straws, glass storage containers, and mason jars for to-go drinks. I am also offering alternatives to plastics such as reusable grocery bags with college logos on them.
3. Who are you offering it to?
I am offering alternatives to plastic to college students, mainly women. These women are between the ages of 18 and 25 and have middle income with discretionary income left to splurge on things they like. This is a typical college girl who cares about the environment and wants to make a difference in this world. This typical customer likes to shop, hang out with friends, go to the beach, and surf. I will be going around to restaurants to spread the word and get restaurants to buy metal straws from me to sell at their restaurant.
4. Why do they care?
People care about saving the environment. There are so many ways people can help and I feel like especially on college campuses people will care more because of greed factor. Greed factor is when someone sees someone else with a product that they think is cool and want it too. If one college student buys a water bottle with a college logo on it, people will want to buy that product too.
5. What are your core competencies?
My core competencies include my skills of running a business from my job experience. I understand what needs to be done in order to be successful. I also believe there is not a business out there like mine. Having reusable products with college logos on them is unique.
I did not receive any feedback regarding changing anything. The feedback I received was all positive regarding my experiences. I decided to change who I am offering to. After I created my avatar I was able to zone in one who my typical customer is. I also went into more detail on specific skills that I have.
I can relate to your conclusion! I didn't get any bad feedbacks either so I had to judge myself a little harder, which is, I believe, what you did here. I have nothing negative to say about your assignment as I believe that you did a perfect job by answering those questions You developed every answers and that's what was required. Keep up the good work, there isn't that many assignments left.
ReplyDeleteHi!
ReplyDeleteI think it's great that you used a previous assignment to revise your Idea Napkin; the customer avatars help us to better relate to our markets, and adjusting your target market based on new research should help you form a stronger foundation for your business idea. Knowing our own personal skills (and continuing to strengthen them) should also help with that foundation. Great post!
The customer avatar seemed to help you narrow down your target audience, but I was a little confused. You mention that your market is predominantly women between the ages of 18-25. However, I believe there are people well outside this description that would be interested in your products. For example, many men and women who have families are heavily invested in preserving the environment for their children and would be great customers. I think that your business idea has greatly strengthened over the semester. I believe a major key to your success will be marketing in an cost-efficient but effective manner.
ReplyDeleteI think its interesting that you chose to target women as compared to men because while I feel that there are many girls who are passionate about the environment, there are also a lot of men that serve as activists. I would recommend having products that are suitable for both boys and girls in order to not exclude anyone and grow your business as much as possible. With that being said, I think that you did a great job emphasizing your skills and how they could apply to your business.
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