1. The second book I chose to read us called "The Art of Social Media," by Guy Kawasaki and Peg Fitzpatrick. The general theme of this book is to provide readers tips and tricks on how to use social media to benefit you or your business. Some of the topics discussed include customizing your profile, how to write posts, how to reply to comments, and how to get more followers.
2. This book connected with me and enhanced what I am learning in this class. In this class we are creating a business idea and some of us are executing it as well. This book provides great advice for how to use social media effectively to gain more followers. The key to gaining more followers according to Kawasaki, is sharing content. The more followers you have on social media, the more customers will come to your business.
3. If I had to design an exercise for this class, I would have students create a business profile on a social media platform of their choice for the business idea they are generating in this class.
4. My biggest surprise was when Kawasaki created a post on the new Audi A3 about some new feature and Audi dealers saw his post and reshared it and gained 500,000 views. Kawasaki said that resharing a post gains you more followers than not resharing it.
I was thinking of reading this book so I was pleased to read your assignment because it sums up the book pretty well. While I did not read the book, it seems to me that this book reflects very well the modern world we live in with this extra focus on " followers" and instant/ fake fame. Social media is definitely an important part of advertisement in business today an you made a great connection between the two in this assignment!
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ReplyDeleteThe use of social media in the business environment is something that intrigues me, and it's an interesting topic to learn about. Using social media platforms is a good way to expand your market and customer base. Knowing how to connect with people online is a major part of social media marketing, and it seems as though this book gives good tips on how to do that. I think the assignment you suggested would be a great exercise that would help students navigate the social media world from a business standpoint. Great post!
Hey Monica! I did not read this book but found your post to be very insightful as to getting better insight into its highlights. I agree with the point that having more followers on social media is essential to the success of a business as it helps get more attraction to their services and products. Additionally, I understand that resharing a post helps increase the amount of followers you have because it adds your username to a chain of other potential followers.
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